TOTEME AB, STOCKHOLM, SWEDEN
Head of Creative Studio, Brand Team
June 2023 - Present
-Overseeing the brand team in the full 360 production of brand and marketing collateral material - this includes seasonal fashion shows, campaigns, lookbooks, newsletters, invitations, print advertising and out of home layouts, e-commerce and social media content
-Researching, conceptualizing, leading and executing print and digital initiaves for both global and local markets
-Creating strong, convincing and innovative concepts for still and film in line with TOTEME brand image and overall company strategy
-Proposing creative teams and collaborators from an international roster for projects in Stockholm, Paris, NYC, Shanghai and London
-Managing and mentoring a team of art directors and graphic designers
-Collaborating with the founders and company board members to establish TOTEME as a Swedish fashion house of global recognition
MONCLER SPA, MILAN, ITALY
Creative Producer, Digital Studio
October 2020 - April 2023
-Completed a replatform project which included an extensive overhaul of digital content and a new website design
-Provided on set art direction for ecommerce, look book, and editorial content, both location and in studio, which was created for the Moncler site, email outreach and social channels
-Sourced and managed artists brought in to create content for the aforementioned channels- this includes but is not limited to photographers, stylists, casting directors, retouchers and more
-Managed a team of 5 full time and 5 - 10 freelance employees
-Actualized development and addition of video to product pages
-Created selling imagery for Moncler mainline, Genius and Grenoble collections, totalling 5,500+ SKUs annually
-Oversaw pre and post production - i.e. communicating creative direction, managing the shoot on set, making selects on set and writing retouching directives
-Collaboratively created and controlled a annual budget of 8,000,000€
-Monitored cost per image and cost per style to maintain and improve site content KPIs
ALEXANDER WANG INC, NEW YORK
Ecommerce Creative Producer
February 2015 - July 2020
-Completed a replatform and rebrand project which included an overhaul of all digital content and a new website design while running our Yoox platform site concurrently
-Provided art direction for all ecommerce content created for the AW site
-Sourced and managed artists brought in to create ecommerce content for alexanderwang.com - this included but is not limited to photographers, stylists, models, retouchers, prop stylists and more
-Casted all models shot on alexanderwang.com
-Managed a team of 3 full time and 4 - 8 freelance employees
-Planned and executed extensive styling sessions with external talent
-Partnered with site merchandising team to test different image flow options prior to product upload
-Oversaw all pre and post production - i.e. communicating creative direction, making selects on set, writing retouching directives and keeping in house photo studio organized
-Created and controlled an $850,000 annual budget for all ecommerce content and overseeing all ecommerce photoshoot administrative needs
-Monitored cost per image and cost per style to maintain and improve site content KPIs
KARL TEMPLER STUDIO INC, NEW YORK, LONDON
Studio Manager / Stylist Assistant
September 2010 – December 2014
-Conceptualized and executed creative vision on editorial, advertising and video sets
-Organized and updated a vast library of 4,000 + photo and art books
-Compiled reference images into server database searchable by manually added keywords
-Lead a team of assistants on domestic and international photoshoots
-Oversaw general office and studio maintenance
-Created and submitted budgets for varied projects (editorial photoshoots, lookbooks, ecommerce shoots, video shoots, etc)
-Constructed design consultation books and shopped for reference materials for various brands
-Clients included: Apple, Vogue Italia, Alexander Wang, Tommy Hilfiger, Sacai, Coach, Donna Karan, Calvin Klein, J Brand, Valentino, Gap, Interview Magazine, Armani Exchange
PROFESSIONAL SKILLS
-Proficient in Capture One Imaging Software and Microsoft Office Programs
-Experienced in Adobe Creative Suite Programs - Photoshop, InDesign and Illustrator
Head of Creative Studio, Brand Team
June 2023 - Present
-Overseeing the brand team in the full 360 production of brand and marketing collateral material - this includes seasonal fashion shows, campaigns, lookbooks, newsletters, invitations, print advertising and out of home layouts, e-commerce and social media content
-Researching, conceptualizing, leading and executing print and digital initiaves for both global and local markets
-Creating strong, convincing and innovative concepts for still and film in line with TOTEME brand image and overall company strategy
-Proposing creative teams and collaborators from an international roster for projects in Stockholm, Paris, NYC, Shanghai and London
-Managing and mentoring a team of art directors and graphic designers
-Collaborating with the founders and company board members to establish TOTEME as a Swedish fashion house of global recognition
MONCLER SPA, MILAN, ITALY
Creative Producer, Digital Studio
October 2020 - April 2023
-Completed a replatform project which included an extensive overhaul of digital content and a new website design
-Provided on set art direction for ecommerce, look book, and editorial content, both location and in studio, which was created for the Moncler site, email outreach and social channels
-Sourced and managed artists brought in to create content for the aforementioned channels- this includes but is not limited to photographers, stylists, casting directors, retouchers and more
-Managed a team of 5 full time and 5 - 10 freelance employees
-Actualized development and addition of video to product pages
-Created selling imagery for Moncler mainline, Genius and Grenoble collections, totalling 5,500+ SKUs annually
-Oversaw pre and post production - i.e. communicating creative direction, managing the shoot on set, making selects on set and writing retouching directives
-Collaboratively created and controlled a annual budget of 8,000,000€
-Monitored cost per image and cost per style to maintain and improve site content KPIs
ALEXANDER WANG INC, NEW YORK
Ecommerce Creative Producer
February 2015 - July 2020
-Completed a replatform and rebrand project which included an overhaul of all digital content and a new website design while running our Yoox platform site concurrently
-Provided art direction for all ecommerce content created for the AW site
-Sourced and managed artists brought in to create ecommerce content for alexanderwang.com - this included but is not limited to photographers, stylists, models, retouchers, prop stylists and more
-Casted all models shot on alexanderwang.com
-Managed a team of 3 full time and 4 - 8 freelance employees
-Planned and executed extensive styling sessions with external talent
-Partnered with site merchandising team to test different image flow options prior to product upload
-Oversaw all pre and post production - i.e. communicating creative direction, making selects on set, writing retouching directives and keeping in house photo studio organized
-Created and controlled an $850,000 annual budget for all ecommerce content and overseeing all ecommerce photoshoot administrative needs
-Monitored cost per image and cost per style to maintain and improve site content KPIs
KARL TEMPLER STUDIO INC, NEW YORK, LONDON
Studio Manager / Stylist Assistant
September 2010 – December 2014
-Conceptualized and executed creative vision on editorial, advertising and video sets
-Organized and updated a vast library of 4,000 + photo and art books
-Compiled reference images into server database searchable by manually added keywords
-Lead a team of assistants on domestic and international photoshoots
-Oversaw general office and studio maintenance
-Created and submitted budgets for varied projects (editorial photoshoots, lookbooks, ecommerce shoots, video shoots, etc)
-Constructed design consultation books and shopped for reference materials for various brands
-Clients included: Apple, Vogue Italia, Alexander Wang, Tommy Hilfiger, Sacai, Coach, Donna Karan, Calvin Klein, J Brand, Valentino, Gap, Interview Magazine, Armani Exchange
PROFESSIONAL SKILLS
-Proficient in Capture One Imaging Software and Microsoft Office Programs
-Experienced in Adobe Creative Suite Programs - Photoshop, InDesign and Illustrator